If you're one of the many real estate agents that's paying for Facebook or Google PPC to their landing page, your probably generating a TON of address only leads that don't get follow up with. In this tutorial we are going to show you how to send out automatic postcards to each and every address that is entered into your website's seller squeeze page.
What's a Seller Squeeze Page
If you don't know what a seller squeeze page is, this tutorial is probably a few levels past what you should be worried about, but this is generally what they are.
A website that lets you enter your address to get a home valuation
As soon as you start typing it gives you a bunch of options to choose.
Once you choose your address than it steps you through a few more questions to further qualify the lead.
There is TON of drop off between putting in the address & completing the entire form, say 100 people visit the page, maybe 20 enter the address and 4 full complete the form.
What the $%$! do I do with all the address only leads?
Welp, that's what this tutorial is all about, show you how to follow up with your address only leads.
In this article we are going to go through the 4 steps of setting up postcards to automatically send with every valuation attempt.
First we will create a mailing list & hook up Zapier to populate new entires
Secondly we will design a postcard & give you the Canva source files that you can steal/use.
Third we will design the message to write on the back of the postcard.
Lastly we well set up the campaign to send the postcard.
Create a Mailing List
Click "Add List" in the top right, choose "Zapier List" & give it a name.
Open up Zapier with and search from your website software. If you CRM/website isn't there or if they don't have a trigger that passes valuation attempts you will need to pick Google sheets and manually enter them into the sheet. For this example we will use Chime since they have a Zap that passes property address.
Choose the "New Lead" trigger in Chime & the "Add Recipient" action in Thanks.
Now map the Chime lead data over to the thanks mailing list you created.
If you want to filter on JUST address only leads, you can add a filter step before the "Add Recipient" action that only runs if email is empty.
Now all your valuation attempts will be automatically added into your thanks.io mailing list when someone fills out your form.
This will open up Canva, from here click More > Folders > All your designs & pick the template you just designed, then hit save in the top right to save it back to thanks as a postcard template.
Design the Message Template & QR Code
The third step will build the custom handwritten message component of the notecard as well as configure the QR code link to your call to action (CTA).
Open up your message templates in your thanks.io dashboard & click "Add Message" in the top right.
Choose Postcard & give it a title, than compose your message that pushes your real estate services BUT DOESN'T ASSUME the reader remembers that they actually visited your website. It's a find line to walk between freaking them out, jogging their memory & just having a relevant message to anyone that may get the postcard.
We both know the real estate market has been nutty the last few years. Your home has probably gained as much as 30% in value from the last time you checked. If you have any interest in a local agent like myself stopping by or jumping on a Zoom meeting to give you the likely current value of your home please let me know.
You can scan the QR code in the top right to open up my calendar and schedule or just call me at 454-454-4544.
Thanks for considering us, Justin Tracy The CREE Team
P.S. This isn't the Zillow online value, these numbers are super inaccurate. I'll be building your custom value based on real numbers of recent sales in your neighborhood.
Copy this message, change it to match you info & add your Calendly link to the QR code setting on the message.
Create Your Campaign
Next is building your campaign automation to trigger the postcard sends when the visitor is added to the list.
Goto the campaigns section of thanks.io. Click "Add a New Campaign" in the top right.
Pick the mailing list, image and message template you just built. Then choose sending style "Days After Added to List" & enter 1 as the days.
That's it your done. Now every person that attempts to fill our your sell page will be added to your list & automatically mailed a postcard, complete with QR code to book into your calendar. Also remember will will email you anytime your QR code is scanned, so you can follow up with warm leads!
If you're looking for the team at thanks.io to help you accomplish what you read in this article, join the business plan today!
NOTE: The dashboard is best experienced on a full-resolution desktop.